by Asif Nawaz. Published on June 23, 2009.

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The City of London is dynamic and diverse business and cultural centre, housing millions of people from different business and ethical backgrounds. It’s a melting pot of who’s who of business, both small and big, and with it brings all kinds and varieties of people and businesses.

 

Sadly, diversity in London has also brought scams of a very discrete nature, ones where you will be targeted to advertise or purchase from online vendors and suppliers who will take your money and deliver nothing. For the savvy IT professional, it may be easy to separate the truth from the lies, but for average business users who are pressed for time and do not have the ability to tell a genuine online business or advertising opportunity from a scam, it can mean the wastage of valued money and cash flow, which in today’s economic climate is critical to the survival of all businesses.

 

At VAFTA, we have come across several of these businesses and thought it fit to build a mechanism which can genuinely provide intelligent information to businesses in London whilst making decisions. With this in mind, our team went to work to build a model for website intelligence, a new service that will truly be one of a kind.

 

We’ll gather information from numerous sources across the internet, from Google to Compete to Amazon, and put together a one stop resource for website related information collected by the internet giants of the world. That information in itself should give you some idea about the credibility and reliability of businesses you work with, at least in the online domain.

 

However, our years of experience tell us that this information alone may not entirely be relied upon to judge the reliability, quality and value of an online business. It’s okay to see that a website receives 1,000 unique visits a day, but how do you tell if it is a website of a quality that actually is genuine and is not driving false traffic?

 

This is where VAFTA has done some ground-breaking work. We’re going to take our years of web 2.0 expertise and put it to work for you. Phase II of Website Intelligence will make available to all Website Intelligence users an analysis and review of quality of code, programming, reliability and security of any website. This won’t be just computed by an algorithm, but will actually have human input, which will make it a versatile, intelligent system that should make it possible for you to spend your money wisely online, whether you’re advertising or giving out credit or your credit card numbers.

 

Best of all, if our directory of websites is incomplete, you’ll be able to request an analytical report via Website Intelligence, and we’ll provide the analysis you’ll need.

 

This truly is part of our larger goal to make the internet a better place to do business.

 

Phase I of Website Intelligence should go live on July 1 and will give you a peek into the potential and power of this versatile reporting tool.