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Search Engine Planning, Buying and Optimisation
Get ready to experience explosive growth to your business web site. VAFTA Solutions SEO services are created to deliver results. We don't copy what other companies are doing and we won't sell you standard SEO Packages for fixed prices, because that's just not how search engine optimization works. We don't use risky techniques to 'trick' the search engines. There's no proper, long-term, consistently proven way to backdoor your way to good, relevant search engine rankings. Our philosophy is simple: we work hard and we work smart and that is what you need from your SEO services provider.
SEO, and web marketing in a broader context, is at its simplest,a complex, two-part process.
The Technical Part
There are many web marketing firms and SEO specialists out there who sell SEO and web marketing as simply a mix of using the right keywords and getting you hundreds of backlinks. These two things are very important, but on a technical level, there are other things that Google, Yahoo and other major search engines will look for which may cost you rankings. Put simply, if you and a competitor have the same high quality of content, but your competitor's website is coded and programmed in a search engine friendly manner, you competitor's website will be ranked higher than yours during searches.
Another important mix in the technical SEO mixwork is the Google PageRank. Google PageRank has quick become the standard of measure of the quality and respect a certain website gets from google, and a high Google PageRank usually means that your website is, for the most part, compliant with what search engines like to see. Ultimately, PageRank is based on a combination of much more complex algorithms, but is a good measure of the technical SEO friendliness of relatively newer websites.
As a company that specializes in web 2.0, we are experts in coding websites with pristine, W3C compliant XHTML which means that Google, Yahoo and MSN will crawl your website flawlessly and not dock your rankings because of such errors. Before you pick an SEO partner, always make sure that their website at least looks professional and has a decent PageRank. How can you take the word of professionals who's websites look like they could use some SEO help themselves? Do not confuse SEO specialists with those who use Pay per Click (PPC) ads to get listed on Google. See the Web Marketing section below for more information on PPC.
Many businesses don't realize what this could be costing them. Are you one them? Call us on 020 8133 3550 to find out.
The Web Marketing Part
This is what you commonly see SEO referred to as. This is a major part of SEO on Google, Yahoo and MSN and should be in-line with and consistent with your general marketing strategy. Your SEO partner should work very closely with your business, understand what you sell, help you define your keywords, word your advertisements and web content, and integrate a full fledge SEO and web marketing campaign to deliver an internet marketing solution that will deliver results for your business.
When we deploy web marketing campaigns for our clients, we work closely with your marketing message to carefully choose what it is that you need to drive the right kind of traffic, be it organic or Pay Per Click, developing the right online presence that accurately represents your business and enhances your marketplace stature.
What you need to keep in mind is that SEO is not just one time work. Getting ranked and rated high on Google, Yahoo and MSN and staying there will not happen with just a one time string of SEO work, but with regular work on a monthly basis. Think about it, companies that stay on top for the right keywords and the right target markets drive a lot of traffic to their website, traffic that has a very high chance of being converted from visitor to customer. They spend money and time on doing this, and the fact that they continuously do this means that the money spent on SEO and Web Marketing is almost always worth it.
WHAT WE DO TO GET RESULTS
There is no one right method to improve your search engine rankings or get your service marketed on the internet. Every business is unique and every website has its own message, target market and strategy. Targeting such a market can require a range of different services. At VAFTA we usually employ a variety of the following methods, in addition to others, to help optimize and market your website on the internet.
- Buzz marketing - plugging your site/product on other spaces - such as: blogs, social sites, review sites, and forums. This helps spread the word and in the process can get you valuable links.
- Viral marketing - complimenting your product with an already successful product in the marketplace. A famous example of this is Hotmail. Hotmail allowed anyone to sign up for a free email account. Then, whenever someone sent an email, Hotmail included a plug at the botton of the email letting the recipients know that they too could have a free email account. Viral marketing can be as simple as requesting email addresses from your customers in exchange for a discount or bonus. Every customer you add passes your product or service onto their friends and family.
- Affiliate marketing - Using this methodology, you pay per lead / sale. Under this program you could allow the millions of webmasters on the internet to promote your product or service for you. Think about it, the web promoting your product for you and you only pay once you've got a good, qualified lead or an actual sale. This is a powerful, effective tool if used smartly.
- Link Baiting - Using this methodology, you pay per lead / sake. Under this program you could allow the millions of webmasters on the internet to promote your product or service for you. Think about it, the web promoting your product for you and you only pay once you've got a good, qualified lead or an actual sale. This is a powerful, effective tool if used smartly.
- Best Practice SEO - Simple, clean code and content that generates organic traffic to your websites and drives your ranking up to the first page on google, yahoo and MSN.
- Pay Per Click (PPC) - Buy visitors per click. Used effectively, PPC can be a very powerful referral tool for your business, driving not just visitors, but potential customers to your website.
When you want to get results from internet marketing and search engine optimizaiton, it is never wise to restrict yourself to just one or two of the above techniques. It is the right combination of all of the above that will get you the results and customers that you are after.
Call us for a free, no-committment consultation on 020 8133 3550.
